Yoga Competition?

I know yoga competitions exist, but I really don't understand them.  To me they are completely separate from yoga practice or the yoga discipline.  I understand that proponents for yoga competitions say it is one way to get people into yoga studios to practice yoga and learn the deeper value of practice beyond asanas, but I think this is a superficial reason.  If someone is interested in learning the value of yoga, he will find himself in a yoga studio.  If he is introduced to yoga through watching a competition, he might be more interested in yoga competitions.  In other words, I think yoga competitions will breed yoga competitors, not enlightened human beings.

That's just my two cents worth.